Competitive Positioning of Producers of Asparagus on European Market
Konkurentsko pozicioniranje proizvođača špargle na evropskom tržištu
dc.contributor.author | Krmpotic, Toma | |
dc.contributor.author | Milanovic-Golubovic, Vesna | |
dc.date.accessioned | 2015-03-22T15:05:39Z | |
dc.date.available | 2015-03-22T15:05:39Z | |
dc.identifier.uri | http://arhiva.nara.ac.rs/handle/123456789/352 | |
dc.description.abstract | The aim of the paper is to define competitive position of producers of asparagus on European market and strategies to keep to competitive position or repositioning. The paper uses statistic method, analytic method, comparative method. Based upon analysis of strengths and weaknesses of the biggest producers of asparagus on European market and world producers, and opportunities and threats from the market it has been possible to define competitive position of the producers of asparagus on the European market and strategies to keep to competitive position or repositioning. | en |
dc.description.abstract | Cilj rada je da definiše konkurentsku poziciju proizvođača špargle na evropskom tržištu i strategije za održavanje konkurentske pozicije ili repozicioniranje. U radu je korišćen statistički, analitički i komparativni metod. Na osnovu izvršene analize prednosti i slabosti evropskih i svetskih proizvođača špargle i mogućnosti i opasnosti sa tržišta bilo je moguće definisati njihovu konkurentsku poziciju i strategije za održavanje konkurentske pozicije ili repozicioniranje. | sr |
dc.subject | competitors | en |
dc.subject | positioning | en |
dc.subject | asparagus | sr |
dc.subject | european market | en |
dc.subject | konkurenti | sr |
dc.subject | pozicioniranje | sr |
dc.subject | špargla | sr |
dc.subject | evropsko tržište | sr |
dc.title | Competitive Positioning of Producers of Asparagus on European Market | en |
dc.title.alternative | Konkurentsko pozicioniranje proizvođača špargle na evropskom tržištu | sr |
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Issue 2006-4.
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