Consumers’ Perception Towards Agricultural Products in Serbia

Ispitivanje percepcije potrošača prema poljoprivredno-prehrambenim proizvodima Republike Srbije

dc.contributor.author	Zaric, Vlade
dc.contributor.author	Radosevic, Milorad
dc.contributor.author	Petkovic, Danijela
dc.date.accessioned	2015-10-21T16:00:21Z
dc.date.available	2015-10-21T16:00:21Z
dc.identifier.uri	http://arhiva.nara.ac.rs/handle/123456789/1104
dc.description.abstract	Market success depends in large part on how well consumer behaviour and perception supplies understand. They need to understand how consumers evaluate products characteristics, gather information regarding various alternatives and use this information to select specific product. The object of this research was to determine consumer perception of Serbian agricultural and food products and especially perception of home made products. In October 2008, a research was conducted in the Belgrade market on a sample of 138 persons. The results were analyzed using univariant statistical analyses. The results of this research can be used by producers for defining marketing activities and by researchers to conduct further research in this field.	en
dc.subject	traditional agricultural and food products	en
dc.subject	consumers	en
dc.subject	survey	en
dc.title	Consumers’ Perception Towards Agricultural Products in Serbia	en
dc.title.alternative	Ispitivanje percepcije potrošača prema poljoprivredno-prehrambenim proizvodima Republike Srbije	sr