| dc.description.abstract | Although conventional livestock farming has been successful at production and cost-benefits rate however, besides these successes, modern livestock system, also, created ethical, social and environmental challenge. In other words, it is really unsuccessful at the issues of environmentally friendly production, animal health and animal welfare. In this situation, organic livestock has been introduced as an alternative for conventional livestock. Organic livestock is guided by a set of fundamental goals and ideas. Providing animal welfare can be related to some overall goals for organic. As such understanding how different actors perceive it is a precondition for the successful improvement of animal welfare. To our knowledge, no studies undertake to investigate stockmen’s intention toward animal welfare in Iran and MENA region. As such, the aim of this study is to investigate the intention of stockmen regarding importance and necessity of animal welfare at Sirjan County in Kerman province in the middle of Iran through a psychological perspective. Therefore, 100 industrial stockmen through simple random sampling were selected who, as we assume, will be the key stakeholders, and will contribute to the animal welfare in Iran. Data were analyzed using the SPSS. The results through a multiple regression revealed that attitude toward animal welfare, moral norm, control perceived behaviour and outcome expectations were predictor of stockmen’ intention toward animal welfare. The findings of this study provided preliminary data toward improvement of animal welfare between Iranian stockmen. | en |
